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I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. Your children are your extension, something tangible that you leave behind in the world. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. For example, our new muslin line is only distributed through our stores. ", "It excites us, we love it," Sana is quick to respond. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. SM: You need to own the design. Sadaf makes it a point to make up for the lost time later when she wraps up her work. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. So the price is a key point.". Hashwani took to Instagram to confirm that she had tested negative for the virus. This is a time when most of them are bored, disgruntled or struggling. Being human, she obviously gets tired and drained out. Nothing is impossible. SH: The entirely on our own is no longer something to take pride in. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. Elitist, and Impractical and expensive for the average woman. Every moment of weakness I encounter, I step back and give time to myself to reflect. A: What made you decide to go into retail? This is what inspires us the most. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. We broke into different avenues and levels which is why we sustained our position.". When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. But 27 years cant all be smooth sailing. Making it into a professional business is the key.". She wasnt the best student, pass percentage was low and there were only a handful of women in the field. More and more girls now want to do something of their own and put their education to use. Shes a super woman and my wonder woman.. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. SH: This is the thing with age. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. SH: Not at all. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Elite people with excellent financial resources making products for elite. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. A: So the brand is very much associated with the two of you? Be proud to be brown! That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Lawn Royals: Sana and Safinaz. Before Pinterest and the internet, references came from books, museums and other sources. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Thoroughly enjoyed reading this interview. You need a strong and independent team with retail knowledge. Tomorrow is my daughters 7th birthday and the first day of a fashion week. The three of us sit together and we trust Mohsin because of the youth factor. As a woman you have more responsibility of raising your kids well even if the father is very involved. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Anugerah. A: How does your interiors business fit in? If you start thinking like that, youll be able to figure out your way through any situation. We started retail, not knowing a thing about it. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. A: How do you escape this? The passing percentage was 1% and Shagufta managed to get through it in 4 years. Once we reached our 100th issue we knew that we were in control and we could do this.. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Save my name, email, and website in this browser for the next time I comment. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. The bridals have excited us in the last two years and were changing things up. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Terms and Conditions Privacy Policy. We have just entered the prt field and it is a tremendous challenge. Despite all this it is an achievement among theie friends as no one else did. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Your focus changes once you become a mother. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. A long story of the reason for infection was also shared on social media. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. This is standard practice. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Whats with the fair stuff? Complexion should not matter. Having said this, you have to be hands on if you want a successful business. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. I come from a family of very hardworking women. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. @F. Shah I guess they design for the niche, not for general public. The little time I spend with them is quality time when we really bond. She did not have a plan B for her career and the only option she had was to switch to commerce. @thuglife No. March on, Ladies! Good work. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Sana has selected women that have aspired against the odds with hardwork and dedication. Sana Khan with Vishal Karwal. They have become huge! As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. It was her fault she was in this situation and it was time to make amends. Their position is professionally very strong. Thats why Sana Safinaz today has a very young dynamic.". The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. A: How did you start? Such a time too, passes.. SH: Getting there. Retail is limitless and you have to keep adding something new. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. People dont understand the value of time; they stumble to their 11 am meetings at 1. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. SM: We are too young; just two and half years into it. View the profiles of people named Sana Hashwani. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. March 24, 2020. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Sana Khan with Aashka Goradia. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Do they ever think anything is enough? I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. The store will not work correctly in the case when cookies are disabled. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. It was then that we started to think about doing lawn on our own. I am trying to progress to a newer place and learning new things. But the industry has won accolades and made fashion shine. Celebrity News Coronavirus Pakistan . Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. She strongly believes that whatever happens, happens for a reason. By the time her results came, she had gotten married and soon had a child. I remember I worked from day 1. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. SH: We will; with prt and lawn we have already done it. It was crass. People come by word of mouth. So, if I was racist, the impact is massive. There are always projects, opportunities. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. I design lawn entirely on my own. KARACHI: In an exclusive interview with . A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? We never think ahead of ourselves; we take one step a time. The field comprised of only a handful of women at that time. "Ready to wear bridals is not a new concept but its new for us," Sana explains. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. "Our first ever show was a disaster; I remember Safinaz cried after it. We have invested heavily in our brand and we have to think where the brand will be when we are not there. A: Then there is the issue of designers themselves copying prints. Every day there is a new challenge and a new way to problem solving.". Especially for girls in this misogynistic society. There are times when you will have to choose between motherhood and work. Sana Safinaz is part of SSFR (PVT.) Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. It was a slow and subtle evolution. She had learnt her lesson. SH: Profitability is something we will definitely see. Strength, talent, efficiency and usefulness matter. When I did it, that moment gave me power and courage. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. ""One of the recipes for success is failure as well," Sana is honest to admit. But were from the first generation of fashion designers and we have outgrown the third generation. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. You have to protect your business smartly. Life does give you chances, there are several paths. Two very extraordinary ladies. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. . sana hashwani corona test . Im constantly evolving. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. It was especially important for her considering both her areas of work are very different from each other. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Summary. We started when the industry was at zero. Salih Kalangan Umat Dunia. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. For the best experience on our site, be sure to turn on Javascript in your browser. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. They see we are committed to the brand; that we are moving forward, investing and building the brand. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Sana handles prt entirely on her own. She has a basic skin regime that she follows daily. You have entered an incorrect email address! According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. It was like climbing a mountain. But then someone else comes in and they start to take away your business and you wake up.". When youre younger, little things seem big. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Fashion fades, only style remains the same. You take a motif, you merge and change and take ownership of it. Interiors is something we do out of passion. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. You cant make this work alone; its not possible. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Education matters. 30 (2019) Area served. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus.

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